“\Small Business Chronicles\” by Jack Brandt

In a followup to my post this week regarding Email marketing, here is a good article to help solidify it.  It goes over testing your Email against spam filters, scrubbing your email list, etc.  Check it out here:  http://www.digital-web.com/articles/seven_sins_of_email_marketing/

So are you using Email marketing? If you are I am sure you have seen some changes in your metrics if you are tracking them… If you are not, and considering it, you might want to keep reading. There is an increasing issue with “Opt in” email. The issue is that your Opt in users are not opening your emails anymore. It’s not your fault if you are providing valuable content. The problem is increased spam. Spam is killing your valuable marketing efforts. As a small business person, your time is valuable, and I know you want to maximize any tool you can to help make you more money. (more…)