“\Small Business Chronicles\” by Jack Brandt

I ran across this article this morning and thought it relevent to share with everyone regarding Local Search Optimization regarding Web Sites and Search: Big Oak SEO Blog.

So I had a thought… I do that sometimes. This was a local search thought. It was probably an amateur revelation at best but what if local search was set beyond the search engines and beyond the yellow pages (YP or IYP).

What if local search started thinking a little outside the box and started to take advantage of periodicals such as newspapers and / or magazines? In Northern New Jersey where I reside the local newspaper for the region is the Star Ledger. I occasionally read the paper. Sundays mostly, however during the week I go to their Web Site and look for information, news, and occasionally the classifieds for something. It also occurred to me that if I could not find what I was looking for there, it would have been nice to have the option to look for it via another tool employed by the newspaper to find whatever it is I was looking for in NNJ (Northern New Jersey).

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